eMarketing – Australia

Product Description

This eMarketing training covers both the Spam Act and the eMarketing Code of Practice.

The Australian eMarketing Code of Practice and the Spam Act together govern Australian businesses electronic marketing activities. Failure to comply can incur hefty penalties and negative publicity.

The Spam Act applies to all Australian companies, no matter what their size. Therefore, all Australian organisations must ensure that employee use of email, Internet and other electronic resources is compliant with the Act.

Organisations that market goods and services through email or mobile telephony should consider carefully whether their activities are subject to the Code, revising policies as required and training their staff accordingly.

Commercial Practices Compliance Training

We have a suite of online compliance training covering commercial practices, written by commercial and compliance experts, ranging from Competition and Consumer Protection to Business Ethics.

More information here.

Who should do this training?

This course acts as both a guide and a reference point for employees participating in e-marketing or mobile marketing. Managers are provided with comprehensive reporting on the training activities.

Course Outline

  • Module 1: Introduction to spam law
  • Module 2: Consent
  • Module 3: Requirements for commercial electronic messages
  • Module 4: Address-harvesting software and harvested-address lists
  • Module 5: Penalties

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Do you have a policy or process, or some subject-matter expertise that you would like to add to this course?
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