This eMarketing training covers both the Spam Act and the eMarketing Code of Practice.
The Australian eMarketing Code of Practice and the Spam Act together govern Australian businesses electronic marketing activities. Failure to comply can incur hefty penalties and negative publicity.
The Spam Act applies to all Australian companies, no matter what their size. Therefore, all Australian organisations must ensure that employee use of email, Internet and other electronic resources is compliant with the Act.
Organisations that market goods and services through email or mobile telephony should consider carefully whether their activities are subject to the Code, revising policies as required and training their staff accordingly.
Who should do this training?
This course acts as both a guide and a reference point for employees participating in e-marketing or mobile marketing. Managers are provided with comprehensive reporting on the training activities.
- Module 1: Introduction to spam law
- Module 2: Consent
- Module 3: Requirements for commercial electronic messages
- Module 4: Address-harvesting software and harvested-address lists
- Module 5: Penalties
Do you have a policy or process, or some subject-matter expertise that you would like to add to this course?
Talk to us about ways we can quickly tailor the course to suit your needs.